A Collection of Final Thoughts
In this video with SAY Media CEO Matt Sanchez and President Troy Young, along with Mena Trot, Typepad is never mentioned.
VideoEgg/SAYMedia did not just buy a blogging technology, it bought the voices and influence of those who use the technology with a view toward attracting advertisers to monetize them.
SAYMedia is explicitly interested in those who want to position themselves as important emerging media personalities. Amateur and hobby bloggers need not apply.
The era of Typepad as a tool for small business is over. The platform may remain, but the emphasis on it as a small business tool will cease.
Those of us who care about Typepad as a platform need to get over it. Typepad is no longer an end in itself, but a means to an end, that of garnering advertising revenue. Its future lies in how it can best suit that purpose.
In the eyes of SAYMedia those of us disinterested in becoming media businesses are now second-class citizens. The president Troy Young as much as said so. If we want to leave, the door is open. It was he who opened it with his insulting comments to Adweek.
Possible Alternatives to Typepad
So, where does that leave the small businessperson who wants a hosted, stable, reliable, easy to use no-frills platform?
Blogger. I have never recommended Blogger for business use. It's fine for personal or hobby use, but for business it is marginal at best.
Wordpress.com. There is no question Wordpress is king of the blogging hill and I expect many who transition from Typepad will end up here. However, Wordpress can be overkill for some.
Melody. A former SixApart staffer has developed an open source solution built on the Movable Type platform, called Melody. It has to be downloaded and installed on a server, so that doesn't fit the criteria for Typepad users.
Square Space. Anthony Casalena's Square Space may be an option. The company launched a Twitter campaign to capitalize on the SixApart announcement. As much as I respect and admire Anthony, I've never been able to get my arms around the platform. But, that's just me.
Posterous. A viable alternative to Typepad is Posterous. You can skin it to create a unique look and feel and a number of templates have been developed if that's all you want. In terms of features, it's streamlined by comparison, but very easy to use.
I've always thought of Posterous as blogging "middle earth," situated somewhere between long-form blogging and micro-blogs. Still, it might be a good fit for many.
NOTE: Posterous is also offering a special deal for those who want to switch.
Tumblr. I put Tumblr in the same category as Posterous, but a shade closer to micro-blogging.
If a gun was put to my head and I had to choose the best of the alternatives, I'd go with Wordpress.com. If you would like to suggest others, please do so in a comment.
If you choose to transition away from Typepad to Wordpress.com, Wordpress.org, or Posterous, I'm happy to help for a nominal fee. Let me know if you're interested.