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January 17, 2008

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Laura

Yes! I'm letting Feedburner do the email newsletter delivery work for me at ONE site.

But I don't do it for every site and every business... nor do I recommend it unilaterally.

My reason for doing it at one site is: TIME. I'm a one-woman show, and I thought it would be fine to take one thing off of the to-do list.

However: I started thinking more like an e-newsletter writer when I write content for this blog. My perspective changed. I don't know if it's a "good or bad" thing -- but I'm aware of it.

For the moment, the shift in my brain is interesting. And my blog posts at the site have taken a different tone.

If you're going to do it, be aware that your head is going to change.

Tim O'Keefe

I think the best apporach is to think of all your comunications as one funnel working together, with each other. ANd that includes not just your own on site communications, but also your off site communications in blogs and forums and such (2.0)

Thus, your body of work has a message or a target that resonates in all you do. IT is more focused and is easier to create because your newsletter or sequences are either an extension of your blog and is really your blog repurposed, or vice versa.

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