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May 13, 2008


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Mack Collier

Paul I think you hit on a key point here, notice that the bloggers getting upset are mainly the ones that have well-trafficked blogs and likely get dozens if not hundreds of bad pitches every day. It's one thing for those of us getting a handful or fewer a day/week to say it's not a big deal, but when you're working 16+ hours a day and spending a couple of them wading through crappy pitches, I can see how those people would get upset.

And I could also see how PR bloggers would adopt the 'you're throwing the baby out with the bathwater' mentality, and get their feathers ruffled.

I'm not sure what the answer is. Blogger can no doubt think that PR firms need them more, and PR firms no doubt think that they can send mass email/press releases to hundreds of blogs, hoping a few will bite. In a way it's like both sides are operating from the POV that they really don't respect the time of the other.

And I think that's the problem. How do we solve it? Well I'm not sure, but I do know that dueling blacklists aren't going to get us closer to a solution.

Paul Chaney

Mack, all the more reason to hold some type of summit (whether online or in-person) to discuss this issue matter-of-factly.

Obviously, if as you suggest in your post, that the problem is no better now than it was 3 years ago, it's time to take some remedial action.

MarketingProfs is in a position to pull something together and I would like to throw down the gauntlet in that regard. If nothing else, perhaps a task force consisting of bloggers/pr people charged with the responsibility of bringing something of consequence to the table.

A perennial problem exists. Let's find a way to solve it.

Mike Chapman

Educational efforts, a summit certainly fits this mode, to bring people up to speed is a good idea. Anyone wanting to be engaged in blogger relations is just going to have to do the work of getting to know them, maybe one at a time. There are no short cuts.

Kate Brodock

Another major thing that the PR firms seem to overlook is that if they keep persisting in this fashion, the bloggers will no longer take ANY requests. Imagine you as a blogger not only get a ton of horrible pitches, but you get them from the same firm. And then say you ARE one of the bloggers with a high readership.... soon you'll want to have nothing to do with any PR firm, even the ones that may pitch well. And as a PR firm, you don't want your reputation to be tarnished because you're known for horrible pitches. I'll not reiterate the comments already here, but it seems like these PR firms just plain aren't thinking and don't realize the potential and influence of the blogsphere. They might start to take after some of the sports teams that are letting bloggers (limited number, of course, but still....) into their press boxes after a game.

Albert Maruggi

Paul I'm responding directly to this:
Most recently (like, two days ago), Matt Haughey, writing directly in response to Trapani's blacklist made the following suggestions:

Don’t ever send a press release to a blogger based on a purchased list
Go beyond the press release
Introduce a feedback loop
Provide an unsubscribe link
Use metrics to help you do your PR job

"Provide and Unsubscribe link" that runs counter to sending a press release to a list. So I would clarify this by saying you should include a line about not wanting to receive any information on this topic, or apologies if I misinterpreted your blog writing, if you are not interested in this topic please let me know.

Unsubscribe is by definition mass mailing.

make sense?

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