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June 02, 2008


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Barry Hurd

I already know you, and I don't need to pitch you either ;)

I agree entirely. I've been dealing more and more in a PR function with old school public relations professionals and they really have an urge to fire off bad boiler plate proposals.

I generally use bad pick-up line examples with proposal pitchers and often relate to them how bad the line sounds. I am not a cheap date nor a one night stand.


'winning the right to be heard' - the way I say it is "if you want to be listened to, listen first"...kind of a flavor of life's golden rule applied to conversation marketing. It should be no different than real life where we listen then we may say something if appropriate.
Conversations creates affinities that turns into relationships (somebody else said that but I can't remember who).

Shama Hyder

I keep stressing the importance of this as well! Social media is BEST for relationship marketing. Build relationships!

Paul Chaney

With the availability of tools like Twitter, Facebook and LinkedIn, I see no excuse for not establishing relationships with those you want to pitch. It seems a given, but, then again, I don't have a background in PR so I don't know how they've been schooled to think.


I totally agree. Do you have another article that tells people how to break the ice so that they can get to know you (or others on the Web)?

Paul Chaney

@oddpodz - While a number of my posts address this, I think it's just a matter of getting in there and getting your hands dirty. Start reaching out to those you wish to attract via social networks, Twitter and/or your own blog. Join the conversation that's already going on and see where it takes you.



"Let's go out for coffee. When we do, let's discuss why it's in your best interest to marry me."

This approach might work for the desperate.

But for people with options, it's a major turn-off.

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