Actually, that title is a little melodramatic. While there are a number of things I'd like to do before my time is up, most of which have nothing to do with work or business, here's a short list of things that are:
Write another book, or two, or three - I'm working on a proposal right now in fact.
Find ways to monetize around the book - Seminars, speaking engagements, teleclasses, online courses; I want to take a lesson from people like Denise Wakeman and Patsi Krakoff who understand how to do this and do it well.
Provide marketing services to the home stagers - This is an burgeoning cottage industry that is underserved so far as marketing services are concerned. I think in the next three to five years we'll see an outbreak of growth. It doesn't hurt that my wife is a home stager.
Start a online marketing agency which emphasizes social media - I keep pitching my CEO at Bizzuka that we should branch out and start a new division to provide such services. Like the constant drip of Chinese water torture, I'm determined to wear him down.
Bring my company Bizzuka to a place of national prominence and use social media marketing to do it - Right now, we're a small, regionally-focused business, but one with a large vision. That is to become an industry-recognized Web content management provider used by small business and creative professionals alike. If I can use social media as the catalyst, that's all the better.
Become known as the "social media handyman" - I let that domain get bought out from under me, but think it's still a useful moniker and fits well with my tactical approach to social media marketing. The high-level strategy stuff I can leave to others. I'll teach you how to do it and help you along the way.
Lay a strong foundation for IBNMA and see it reach maturity - I'm deeply committed to seeing IBNMA reach its potential and unwilling to entertain any thoughts or notions to the contrary.
That's it. At least that's all I'm willing to commit to for the moment. It's enough to fill most every waking hour for the next few years, don't you think?
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