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September 17, 2008


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jon burg

Email isn't going away, at least not for the next 10 years.

Email, like AIM, is a learned behavior that has adapted to fit our evolving digital lives.

Email as a marketing channel is going to continue to exist whenever you need broad reach.

Email as a personal communications channel is going to continue to exist as a segmented/specialized behavior. Not all users prefer to interact in an aggregate environment like friendfeed or Facebook.

I have Skype, but I still use a phone. I have twitter, but I still use AIM. And while Yahoo! Mail now integrates with Yahoo! Messenger, and AIM offers it's own email address, I haven't seen mass adoption of these integrated offerings. Because we are there for a single, dedicated purpose.

Email is going to evolve, but it isn't going away anytime soon. Then again, this is just my opinion.

Rick LaFave

Mass marketing does not work wihtin social networks because users of social media, like twitter, are not on the site to receive those messages. They are there to establish relationships.

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