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December 08, 2008


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Lisa Heindel

Paul, I probably fall into the 9% in the big view of things, but I'm in the 1% locally, which is my target blog audience anyway. Is there an in-between category? :)

Paul Chaney

Don't know of an in-between, but no need for one as you've defined your level of participation as being different based on geography. Thanks for being a 1 percenter here though. :)


Love the idea of the 90/9/1 pyramid, it verifies observations I've made over the past several years of blogging.

I've used it to good advantage in New Orleans building a censorship free pulpit (humidcity.com) for local voices in the wake of Hurricane Katrina. In the intervening three years I have watched a community grow up around the site in a fashion whose analytics support the ideas you've presented.

In the brief few weeks my new social media blog has been online I have noted the exact same breakdown.

Laura Bergells

When strangers approach me in public and tell me they read my blog, I'm flattered -- but puzzled.

Quite a few people read quietly, seldom commenting. One gal told me she's been a regular reader for years, and recommends my site often.

I thanked her, and asked her what I could do to get her to comment on my blog.

She said she'd never comment. Ever. Too scared to put anything in writing in a public forum.

I suspect that there are quite a few people who feel the same way as my new found friend -- but is it 90% ?

Over time, people will become more comfortable with expressing themselves publicly.

Is commenting the gateway drug to starting your own blog? :)

Paul Chaney

Laura, I suspect that, if it's not 90%, the number is still way up there. While I'd like to believe people are becoming more comfortable with sharing a piece of themselves online, I don't expect behavior to change that quickly.

Ari Herzog

In high school, my teachers constantly told me and my peers to raise our hands and ask questions, ingraining the philosophy that for every person who asks a question there are nine other people who were too scared their question would be silly or apathetic to be involved.

No different online.

Mari Smith

Wow, Paul - this is incredible!! Of course we're including Twitter here too - so we're in the top 1% of social media contributors?! Hm, and I just thought I was a natural blabbermouth - mind you, one of my goals in '09 is to be as prolific on my blogs as I am on Twitter. Okay, within reason. hehe.

Good stuff - thanks for the eye-opener!


Paul Chaney

Mari, being a "blabbermouth" doesn't hurt, so long as we have something to say of course. (And you most assuredly do!) :-)

Paul Chaney

That's true. Not everyone is an "Urkel." I was always very reluctant to raise my hand during my school days. Afraid of ridicule. Don't exactly know what changed. Heh.

Matches Malone

Beyond this 90:9:1 model, there's an additional .1% that occupies the very top of the pyramid. Great stuff. Thanks!!!

Follow me on Twitter.

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