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February 02, 2009

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Connie Reece

Very nice write-up, Paul. I like how you focused on the way Shashi responded, and the professionalism he has demonstrated in addition to the lightning-quick response. I haven't decided yet where I will move my domains, but will certainly give Network Solutions a look--thanks in no small part to Shashi.

I'm seeing some "Network Solutions" horror stories pop up on Twitter, but if I'm correct, these are rehashing older situations and NS has taken steps to remedy the problems. I can't say that as fact, but I do know that Shashi was put in his current position to help NS use social media to strengthen customer relationships.

Jeff Turner

Great write up, Paul. I've never used GoDaddy. No particular reason. I have no intention of doing so in the future either. I know the reaction in our house was strongly negative. I don't tweet on Sunday's, but if I did, I would have joined the choir.

Stephen Denny

GoDaddy is far and away #1 in this category for two very good reasons: first, they provide great customer service at great prices; second, they built a brand in a category that was as exciting as a long, tall glass of sawdust, populated by competitors who gouged their customers and thought domain names were for IT geeks.

It's also a stretch to believe NetSol trying to take any sort of high road. Google them if you want to read horror stories -- about business practices, not ads.

Parsons is quoted as saying, "you know your advertising is working when it upsets some people." He must be plenty happy. I don't think the Twitterverse is going to change GoDaddy one bit. I'd be disappointed if it did.

Go read his blog and make up your own mind.

Sandy Kalik

The GoDaddy ads was terrible, yes. But it's not just because they were sexist or sexual. People are willing to tolerate sexist/sexual advertising when it's actually funny or when it's relevant to the content (think Victoria Secret).

However, the Danica ads aroused such negative responses for two reasons. First, it was completely gratuitous; it was nudity for its own sake, a point the characters in the commercial actually made. The other reason these ads failed is that it wasn't funny, interesting or surprising in anyway--leave a couple of guys around a computer and they're going to look at naked chicks... Very creative.

Props to @shashib for being engaged enough in his community--the audiences that care about him and those that are actually relevant to his business--to seize on GoDaddy's failings and make the best of it. It's calculated; it's surprising; and if these metrics are accurate, it worked!

Ryan Lewis

I completely agree. The first GoDaddy ads worked because they shocked, but these ones are now just kind of sad. I've never thought branding a company with sex works unless you are in the porn industry. It is very unfortunate they didn't use the opportunity within the conversation to add value to the ad. they could have offered a discount to those talking about the ad to galvanize the goal of chatter.

anonymous

I cannot believe this reaction to a super bowl ad. GD has always been known for their edgy marketing. They still provide better support and pricing than any other registrar I've heard of. I'm sure their GD twitter presence like any other company needs an okay before making executive statements so I'm not shocked one wasn't made and I don't know if this is something they should have to respond to. I am disappointed to see how petty the reaction to these ads has been. GD keeps all of their jobs in the U.S. unlike other companies, our country needs more companies like that, especially right now. Those are the kind of things that really stand out to me.

Nabeel Ahmed

I have used every registrar from GoDaddy, NetSol, Register, OneandOne and many more. I give Kudos to Shashi for showing professionalism and civility and really conquering the opportunity.

Facts are GoDaddy has always used cheap tactics and presented themselves as a trashy brand (intentionally or unintentionally) but that's how they have always come across. From their super chaotic storefront to their "Long Distance" customer service (No Toll Free numbers), it's not a brand I'd like to associate with. I believe one gentleman mentioned Network Solution horror stories and I agree, no one company is perfect and will always have some unhappy customers - the real difference is in the reputation and brand recognition. When I googled "GoDaddy Horror Stories", the results were no better.

In my early days of college I owned a Hyundai and every time I returned to the dealer or wrote to Hyundai about the issues, I was disappointed. Fast forward few years later, I owned and drove a Mercedes. The level of service, professionalism and commitment to really taking care of the customer was obvious. Thats how I feel about GoDaddy and Network Solutions. Al though with Network Solutions, I get my services at a higher price point but I know I can pick up the phone at any given hour and get an expert online who can be up front and honest and tell me how to resolve my most important issues with utmost professionalism.


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