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February 11, 2009


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Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.

Paul Chaney

That was not just well said, but beautifully so. It's poetic in fact. Thanks for the insight.

orange county pay per click

Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. This is typically done via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. thank you for the post.


eric holder

the idea with social networking is to create interest within a community of brand loyal users who generate complimentary content that perpetuates the site. unique unscripted content - like reality programming - is undeniably viral.

Mobile Marketing

CPM's are low because most people dont look at the ads or read them. They treat the ad like it's just part of the website design.

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