GoDaddy CEO Bob Parsons reports that "Go Daddy's 2009 Super Bowl campaign results shattered prior records for both new customer sign-ups and total orders, with 10 percent more new customers joining than last year's Super Bowl Sunday."
Despite the salacious nature of the ads, Go Daddy knows its customer base and, in the domain name registrar bowl, it appears they are the clear winner.
Or maybe not...
You'll note how Namecheap and Dotster were in a dead heat for second place well behind Network Solutions. However, thanks to their seizing an opportunity when it appeared, Namecheap was able to break out and place themselves in contention more closely to NetSol.
Paul, when I switched over to NameCheap I had no idea the extent they had planned the campaign. Kudos to Michelle Greer and to you for getting to the "story behind the story"!
http://www.websitemarketingplan.com/strategy/strategy/the-o-in-swot-super-bowl-style/
Posted by: Bobette Kyle | February 03, 2009 at 12:14 PM
Thanks Bobette. It will be interesting to see how Namecheap and other domain registrars fared in this and whether they experience advantages long-term.
Posted by: Paul Chaney | February 03, 2009 at 12:34 PM
I love NameCheap. GoDaddy can drink in all the profits that come with its testosterone-driven superbowl ads, but I think my fellow NameCheap customers love the fact that our registrar is simple, service-oriented and caring. Maybe GoDaddy gets a lot of new signups, but you know what they say: it costs more to get new customers than to retain them, and NameCheap has chosen the better part :)
Posted by: Joy | December 28, 2009 at 04:58 AM
Thanks for article.
I like namecheap.com more than godaddy.com
Godaddy.com It's too slow when I was updated information.
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