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April 14, 2009


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I think that is a great way to go about blogging. The shorter posts make it easier on yourself to write them and you don't feel the pressure of writing some huge, elaborate post. Besides, most people don't have time to read long posts on a regular basis. In addition, informing your reads of how many points such as "three points to ..." makes it easier for your readers to follow your thought processes and retain the info you presented to them.



I am in complete agreement, I have yet to put together an official strategy, but I agree with the overall concept tremendously.

Chris Garrett spoke about this same thing at a conference he called your long posts your "Flagship Content". I also agree with Elizabeth that people don't always want to read long posts on a regular basis.

Congrat's on your book.


Peter Schankowitz

I think this is the most clear, succinct, description of an effective---and manageable---strategy I have seen to date. I think we all know that each of these prongs were important, but we are often all over the map in terms of priority, focus etc. The full spectrum of a larger, well researched piece (perhaps worked on over the course of one's normal week) and the daily Tweet would seem to fit into most of our schedules and allow us to meet our goals. Excellent.

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The Digital Handshake

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