More social media mindset markers: Relevance, real-time, redacted

Yesterday, in my post at MarketingProfs Daily Fix blog, I listed what I referred to as Seven Social Media Mindset Markers. In reviewing the comments, I noticed one person suggested "relevancy" be added to the list. The commenter said, "In #1, I think relevancy is as important. It's kind of a given but it's worth putting it in your list (well too late ;-). If you're not relevant, you're out." 

Being a former minister, I'm prone to the use of alliteration from time to time, and that's what I'd like to use in this case. In addition to relevancy, let me add: 

Real-time 

Twitter has introduced us to Web as it functions in real-time. It persistently asks the question, "What are you doing?" Of course, by that it means "What are you doing right now, at this moment." ReadWriteWeb's Marshall Kirkpatrick stated the following in a post on this topic just yesterday:

"Real-time information delivery is fast emerging as one of the most important elements of our online experience. No more waiting for the Pony Express to deliver a parcel cross-country, no more waiting for web services to communicate from one polling instance to another. This is information being available to you at nearly the moment it's produced, whether you're watching for it or not." (Take time to read the full post. It's well worth it.)

Of course, we've long lived in an "instant" society. Why else would we have drive-thru windows at fast food restaurants. We want what we want when we want it. It's not surprising that instanteous, up-to-the-minute Web content be part of that behavior. Now it is and forever it will be.

Redact 

Not only has Twitter ushered us into the real-time era of the Web, it's also reduced the verbosity with which we communicate. 140 characters is not a lot. Better really get down to business. Heck, I've been Twittering so long I even compose email messages in 140 characters or less! 

Another example is 12seconds.tv. I mean, come on. Really, how much can you communicate in 12 seconds? I barely have time to open my mouth. Still, this is the era we're living in. Not only do we want our content in real-time, we want it in bite-sized chunks. 

Is your company ready for the hyper-relevant, real-time, redacted experience that is the Web?