A Cord of Three Strands is Not Easily Broken

I've always felt the Bible had a lot to say about social networking. Take, for example, the verse which says, "a cord of three strands is not quickly broken."

I've used that passage to teach a principle, that you should connect with people on more than one network. Say you follow someone on Twitter. Connect with them on LinkedIn and Facebook as well when possible. 

What's the benefit? Not only does it strengthen your social graph with respect to that individual, it gives you greater insight into who they are and what they're thinking. To be connected in only one or another network is to limit such insight and potential for relationship-building.

The other part of that verse says, "Though one may be overpowered, two can defend themselves." When you are connected socially, you've got people who will watch your back. If a critical issue arises, they will come to your defense. You don't have to fight the battle alone. 

How well are you connected socially? How strong is your network? Keep this principle in mind as you continue to build. 

Comments

[Coach Tim SEO]

Great metaphor for social networking. Thanks Paul.

[Preston Guyton - Myrtle Beach Real Estate]

Paul, I have bought your book: Digital Handshake and just started reading...I think "Trust" building exercise on Social media is really very important. Thank you for this valuable post here...

[Jasoncrouch]

Paul - Nice analogy. It's great to "close the circle" by connecting on multiple platforms with those that are important to us. As you mentioned, it also gives you a more three-dimensional look into each friend/follower.

[Paul Chaney]

Thanks for commenting Tim.

[Paul Chaney]

Thanks for purchasing the book Preston. Let me know what you think of it.

[Paul Chaney]

It does seem like an apt analogy. And, yes, it allows you to see more than one side of person. LI gives you insight to the business side, Facebook to the personal and Twitter to what they're thinking at any given moment. From a prospecting standpoint, I see it as a way to qualify the prospect and use interaction as a way to warm them up.

[taobao shop]

better late than never

[Gerdi]

Very intersting reading, really refelected opionion on ceratin intricacies of stitching - merci

[Rosa]

Tolle Homepage und genialer Aufbau, gefällt mir sehr gut!!
Vielleicht schauen sie mal auf meiner Homepage vorbei!
Schöne Grüße aus Bayern