Social Media is People

The last line from the 1973 apocalyptic film, Soylent Green, starring Charlton Heston is "Soylent Green is People!" (I'd show a video clip, but it's kind of gross.)

In quite a different sense, social media is people too. With our heavy emphasis on measurement and ROI, sometimes we forget that. 

I was reminded of it in a very poignant way recently when a Facebook friend said the following:

"[Y]our books helped me decide to leave my job as a real estate broker/manager and go out on my own. I'm using social media to re-claim my business...and am REALLY HAPPY with my life now." 

The chorus of a song written years ago called Matters of the Heart says, "You can show me your sales curve, plot my life on your flowchart, but there's just some things that numbers can't measure, matters of the heart."

There is a very matter of the heart element to social media. 

I encourage you to lift your gaze for a moment from viewing social media's effect on the bottom line and place it on that which is most important, the people you meet and the relationships you build along the way. 

Social media is, after all, about people.

Comments

[Ian@ Book Marketing Trends]

Continually I'm hearing from my new clients is that they've chosen to do business with me because they trust me. That I've touched them in some way. And this has made all the difference.

The more I've shared of myself the deeper and wider I've connected with my tribe.

And though I may be across the planet from them, there is no distance, because we have met in a place that transcends all borders and physical constucts.

[Paul Chaney]

Ian, trust is key. People want to do business with people they know, like and trust. And, you're right, there is no distance really.