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June 03, 2010


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Lisa Prejean

Paul, I think BP's public relations team has an enormous challenge, made even worse by the runaway mouth of the company's CEO. I heard Hayward's new radio spot this morning, which is nice, but unless the guy has a script, he needs to "shut the hell up" as you say. Good PR starts with good company policies and practices - and more and more reports are indicating that is not the case at BP. Until they fix the well and their long-term safety and accountability practices, the PR effort is moot.

Susie Sharp

I don't think there is a way for BP to recover from this - at least during my lifetime. BP may forever be thought of with as much fondness as the former captain of the Exxon Valdez. Both entities treated precious natural resources with total disregard.

This may topple BP as we know it. All those years of deregulation made the oil industry careless, just like it made the banking industry careless, and the mining industry careless. And everyone acts surprised when actions turn out to have consequences.

John D. Rockefeller must be twirling in his grave to see what has come of his Standard Oil. Parts of me wonder if it had not been sold to BP, would its standards have been any better... but I doubt it.

Hopefully BP is employing local fisherman in its cleanup efforts to help replace their lost income. And it's not like fishing has a great profit margin, either. Folks who live off the water usually do it as a labor of love and make just enough to get by. My heart goes out to them. My brother was a shrimper and lost his life after contracting hepatitis handling raw shrimp, but he loved the water to his last breath.

Thank you, Paul, for sharing.

Susie Sharp
Social Zense Media
Cleveland, Ohio

Paul Chaney

Totally agree Lisa. Fixing the well is the first and only order of business at this point. Everything else is smoke and mirrors.

Paul Chaney

Thanks for those comments Susie. All I know is that the oil industry, coupled with fishing, shrimping, crabbing, etc, is the life blood of our economy. If any of those are put in jeopardy it makes life much more difficult for many. Not to mention what it is doing to the ecology of the gulf and the marshes. As a friend of mind is fond of saying, "This is a mell of a hess!"


Paul -
I've written a few posts myself about BP's use of Twitter and about the BPGlobalPR account. But any Social Media types still trying to figure out how to use social media to put lipstick on a pig MUST read what the man behind the @BPGlobalPR account - under the pseudonym "Leroy Stick" - has written himself: http://bit.ly/clv2KH

Like Nestle before them, BP can't social-media their way out of this.

Paul Chaney

Truer words, as they say, both yours and Leroy's.


I appreciate your heartfelt words spoken as someone, who as Louisana resident, will be feeling the consequences of this criminal negligence for the rest of your life.

I was also struck by discussion of BP's PR and the words of Susie Sharp, who said..." John D. Rockefeller must be twirling in his grave to see what has come of his Standard Oil. Parts of me wonder if it had not been sold to BP, would its standards have been any better..."

This struck me as interesting because it seems centuries go by and we still fail to hold individuals and their corporate interests responsible for their actions and crimes versus the common citizen. Believe me, Rockefeller didn't have many standards.

At the turn of the last century John D. Rockefeller put an end to a miner's strike outside his steel mill in Pueblo, CO, by having his hired Pinkerton's just ride out and shoot all the strikers. The public outcry at the time of the 'Ludlow Massacre" made Rockefeller the most revilved individuals in the country at the time...but, alas, a professor from Columbia (I believe) came to him and told him about this emerging field he had created of 'public relations.'

Thanks to his PR campaign, he was able to reshape Rockefeller's image so much that when he died, Rockefeller was the country's lovable, white-haired, philanthropist and captain of industry.

That's what campaign BP is now embarking on, but some of us will not forget what they have done to this planet and to the human race.

Paul Chaney

Seems they have embarked on an agressive pr campaign, complete with the CEO apologizing on YouTube. They must teach that in pr school now -- company screws up bigtime, have CEO apologize on YouTube. Make sure he looks really sincere and, better yet, make sure the prompter is positioned relative to the camera in such a way that it looks as if he's looking straight into the lens.

You know, I understand that BP didn't see this coming, the few hours of warning that trouble was afoot notwithstanding. No one could have envisioned a systems failure of such a massive proportions as to cause the biggest oil spill in history.

Whether the failure of the blow-out preventers is all BP's, I don't know. But, they are the ones bearing the brunt of this and no amount of pr is going to salve the wounds the people of the Gulf region now feel. Getting the spill stopped will be the first step toward reparation however. And I'm praying that efforts currently underway will accomplish that.

BP Blows T-shirt

I would like to share your link Paul if its ok to you.

- Peter

Paul Chaney

It's okay with me Peter.

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