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September 20, 2010


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Michael Favia

Hey Paul. As a developer of a number of these types of sites I can tell you that the margins are decreasing as the market floods with new competition. Like most things the early adopters pay a price for the privilege of scarcity and exclusivity. These days though the take on the daily deal space is fast approaching 30% not 50%. Its an efficient tool if it doesn't succumb to a poor signal/noise ratio. Your points on loyalty and devaluing the brand are valid though. Which is why I tend to suggest it to young businesses looking to introduce themselves to a new local market.

Paul Chaney

Thanks for the heads up on the decrease in the percentage. I think the fervor over the approach will run its course and die out, only to be replaced by the next "big" thing, whatever that is. (Always something.)

It's good to hear from you. I wondered what happened with you since the BSG days.

Kerry DesHotels

Well thought out and presented Paul. There are certainly pitfalls to these discount programs, disguised as loyalty programs, that most small businesses don't think out to the end.
There are other loyalty programs, based on payment for performance, relying on the use of "Complimentary Currency" that do not require discounting, which might better fit most locally-owned business, worth checking into. One worth mentioning is Business Express, located in Lafayette, which helps keep money in the Acadiana economy by enabling local business to do business with each other.
The principle is that a business's biggest advantage is the markup on its product or service. If a business can leverage it's purchases based on it's cost-of-goods it can save a tremendous amount of money.
Labled Mutal Credit Alliances, they charge a small fee (10%) for the business service; which includes doing all the advertising (printed directories and email announcements), managing the website, processing all transactions, posting monthly statements, issuing credit lines, and hosting periodic get togethers for members to network and get to know each other.
They utilize a principle called "Re-directional" Marketing, where customers are re-directed, from making purchases at competing businesses, to the participating businesses instead. So the new profit, brought to the member businesses, is at the expense of competing businesses that do not participate in the "Local Currency" program.
It is easy to become part of, and easy to bow out of if the participant does not feel the program is right for them.
Interested business owners can go to www.businessexpress.com for details and contact information.

Jonathan Trenn

Groupon type of services DO make sense in many cases with several caveats. Michael Favia is right - newer establishments should benefit. That's especially true if the coupon company takes a smaller percentage.

A real problem here is the lack of strategy. It's a new concept that's strictly a tactic with unknown potential results. There is a clear lack of input from, quite frankly, intermediaries, would can help craft a strategy here. Hence, you've got this chaos.

Paul Chaney

@Kerry - thanks for the heads up on Business Express. I assume most cities offer a similar service?

@Jonathan - I think you are exactly right. It's a tactic that needs to be aligned as part of an overall marketing strategy, or not as the case may be.

Also, a word regarding the degree of discounts. In the city where I live, Lafayette, we have Bargain Bee and Seize the Deal. Living Social is making its way here as well (It's in a nearby town and I think they've just hired a salesperson for this area.)

In each case, the discounts are still 50% or higher so far. I'm sure there will be a glut in the market and competition will lower the percentages. It's just not happened here as of yet. That's probably true in a lot of other smaller markets.

Michael Lunsford

Very good article on coupons. I don't have a study handy, but I've personally witnessed people paying the least for a service demanding the most while folks paying the most for the same service demanding the least. That's certainly something else to consider if you're looking into doing any kind of discount program.

Paul Chaney

Thanks for the input Michael. Yes, that inverse relationship between the price paid vs. the expectation of service can definitely be inverse. Yet another reason to be wary of social media "snake oil."

Melissa Ward

Excellent thoughts Paul. I shared a similar opinion when Fox 23 called me for a local report on Groupon. I think it's great for a new business, but they must be aware of the pricing and supply/demand pitfalls. Excellent summary of it all!

Paul Chaney

Thanks Melissa. Gotta look out for the small business owner.

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A Rapid Visitor's Guidebook Air Max to Saugatuck Michigan

If you require a genuine break and are looking for a getaway that is both serene and intriguing, Saugatuck, Michigan is certainly the ideal location. Together with the water lapping at your feet along with a perfect balance of man-made and natural beauty, this town certainly gives all that you could ask for. Found on the bank of Kalamazoo River, Saugatuck can be a ideal location to unwind and take pleasure in life's basic pleasures.

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Even though the alternative of possessing a lazy holiday is often open, Saugatuck also delivers Tiffany Barcelet a good deal of various activities that may keep you busy through your holiday. If you're a water lover, you might contemplate sailing boats, yachts, pontoon boats or opt for a peaceful boat ride. If you would like an adrenaline rush, you might want to appear to the racing boats. Needless to say, Saugatuck is one of the world's ideal destinations for perch fishing, so fishing fanatics alike really should have no difficulty maintaining themselves busy.

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Exploring the location

If you're a lot more into background, you'll almost certainly want to discover the Chain Ferry as well as the Keewatin Museum. Keewatin was amid the final massive steam-powered ships that cruised the Excellent Lakes and has now been transformed into a museum that's each intriguing and at the same time a whole lot of entertaining to discover. The Chain Ferry gives a special knowledge that must not be missed. The ferry is propelled by hand-cranking it along a chain that stretches across the river.

Saugatuck is labeled as being a Midwest art center, and you'll agree with this label soon after you examine the many art galleries that the area has. Oxbow Summer time College in this case deserves a specific mention as this school was founded in 1910 and holds an iconic standing. The institute has above 20 studios that entice reputed artists from across the planet.

When you have a penchant for watching and exploring cultural actions, you then Tiffany Barcelet should make it a point to routine your trip so you might be there for the Chamber Music Series (organized throughout July and August). If theater is what interests you, then the best time to go to Saugatuck is among June and September.

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As soon as you've picked Saugatuck as your destination, creating arrangements is fairly simple. Staying at Saugatuck will not pose an issue whatsoever as there are numerous options obtainable. You may also possess the opportunity to sample different cuisines from around the planet; Saugatuck just isn't lacking with regards to restaurants! All in all, Saugatuck, Michigan is a http://www.chaussure-airmaxfr.com best area to take a break out of your typical hustle and bustle.


Your own Web Based beats by dre House Business

Tired of working the nine-to-five job? Tired of one's boss? Tired of operating to produce somebody else wealthy? Choose to work at home so you are able to be together with your family far more? Do you like the internet?

Some of these concerns are the titles to spam emails you receive. They give get wealthy beats by dre schemes, just fill out surveys and get paid, get paid just to surf the net, get paid to shop, and so forth. etc.

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You've got all almost certainly read several stories about how people today with absolutely nothing have come to be millionaires on the net. You have got no doubt received tons of spam e-mail promising you that the identical beats by dre point can come about to you, all you've got to accomplish is buy this ebook, this software package, sign up as a member, etc. etc.

Multi-Level-Marketing or MLM programs were around just before the internet was in everyone's property, but since then they have boomed. There are plenty of programs that give to get you in on the ground floor. All you might have beats by dre to perform is sign up and those who sign up just after you will make you rich.

Most of they are really pyramid schemes. If the major purpose is usually to recruit new members and not to sell items, then it truly is likely a scam, so beware of those.

The initial point you ought to know about beginning any business is that it is actually hard operate. You feel your boss was poor? Wait until you're your boss.

For some purpose lots of people believe that although starting an offline organization is tricky operate, beginning http://www.beatsbydreshopfr.org 1 on the web is easy. I truly dont recognize that philosophy, except for the reality we get so many emails promising to make you wealthy with small or no work at all.

Let me let you know this. After you start out any enterprise, whether it's a shop, a gas station, or whatever, you know you are going to need to go in daily, place in extended hours and be smart in the event you are going to grow to be prosperous. It is no distinct when beginning an internet or household company. For those who aren't ready to put within the hours plus the work, you will not be any more thriving on-line than you'd be offline.

You will find no shortcuts, no magic tablets, no advertising and marketing plans that could make you rich on line with out hard function. In the event you are not prepared to place in the time plus the operate essential to any prosperous business, dont quit your day job and just continue to be a customer surfing the net instead of attempting to obtain a way to get wealthy devoid of function.

That may sound harsh to you, but the internet is filled with people today wanting to get one thing for nothing and we dont need to have any extra of those. Nonetheless, in case you are someone who is prepared to put within the time and work, the net could be a excellent spot to create your living.

How do you receive started? Properly, 1st of all, what are your interests? If you opt for a organization you dont possess a lot of interest in, you may obtain it really hard to stay motivated. Look at factors that interest you when deciding what sort of online small business you would like to possess.

Not all on the web businesses need getting a website, but most do, so we are going to start there. Lets say you have got chosen what you will be going to sell, regardless of whether it is goods, services, or promoting affiliate applications.

You'll need a domain name. The initial factor individuals assume is the fact that they must possess a catchy name that equals the name of their small business and that it need to be their domain name. Not correct. Generic domain names that contain keywords that describe your goods or services are finest. Your business name will likely be on the front page of one's internet site, however the domain name is what men and women will bear in mind and what will support folks discover you via the search engines like google.

Exactly where do I register my domain name? There are numerous affordable registrars out there for registering domain names, but dont go with the low-priced ones. You get what you pay for. Go using the ones that offer you essentially the most service. Do you actually consider saving $20 per YEAR on your domain name is going to make or break your business? If so, quit now, do not pass go, go back for your day job.

Now you've a domain name, now what? You will need hosting for the new site you happen to be going to create or have built. Again, appear for the hosting that provides you essentially the most service. You wish 24-hour tech help. You want plenty of space, but most of all you wish lots of bandwidth. You would like effortless access to your files and also a manage panel, not just ftp access.

You also want a host who provides many extras like instant install of gallery managers, content material managers, calendar programs, and also other scripts for forums, blogs, and much more. The additional they offer, the greater, due to the fact you dont know where your company may lead you. A cheap host is just that, a low-cost host.

Now you will need a web page to place up on the host. You may invest in a website on Ebay or from other people which can be currently built and ready to go or you can have one particular built for your specifications. You may also learn to construct your personal internet site and save cash, but be sure to analysis the best way to do this incredibly well just before you choose that selection.

Constructing a web page that is not optimized for the search engines or one that doesn't function or navigate easily will hurt your company, so when you aren't ready to construct one particular that you are positive will perform, have the work performed or obtain a single.

Also, people have the perception that their site ought to be wonderful so that you can be effective. They believe they have to have flashy introductions, databases, dynamic content, excellent graphics, and so forth. and so on.

None of those points I just mentioned will help you grow to be productive on the internet. They may be excellent to possess, but don't place undue importance on the dressing. Advertising your website are going to be the important to it's good results together with the content that is definitely within your website. Those are the factors you may concentrate on in case you wish to possess a profitable on the net business.

On creating your web page or purchasing 1, be sure that it has a lot of text content material wealthy with search phrases that apply to the items or services you are going to be selling. You desire it to possess a professional appear and feel, but you dont require it to become as well flashy.

You will discover plenty of freelance sites on the market exactly where you are able to post the job you need completed and people will bid on performing the job for you personally. That is a great strategy to come across a web designer that wants to do a fantastic job to get a competitive cost.

Now you've got your domain name, your hosting, as well as your new website. What now? Nicely, it's not like within the film Field of Dreams, where When you build it, they may come. That doesnt apply to internet websites regrettably.

You will need to promote your site. This is where the operate starts. This can be what will demand the most of your time, since in the event you usually do not promote your site, the shoppers will never ever come buy anything. They wont be capable of find you out from the millions of sites which might be on the market.

You've to become much better than the next guy. You may have to become prepared to promote your internet site for more hours than the next guy. And you have got to beat the next guy for the latest and greatest techniques of web site promotion.

You can find several points you may be performing with your new internet site. First and foremost, you might be writing articles like this one particular in regards to the goods and services you sell and topics connected to them. You can also spend time submitting these articles to web-sites that give free content to webmasters.

Loads of website owners are hungry for excellent original content material. They visit these content providers and pull articles related to their goods and services and put these articles into their internet sites. Considering the fact that your article, like the one I am writing right here, has an author bio section at the bottom with links for your web site, every site owner that inserts your write-up into their web page is now a further web-site that links to you.

That increases your link popularity, which in turn helps you receive much better listings in search engine results for the search phrases. Writing at least one post everyday will move you up within the search engine rankings before you realize it. This can be my fourth write-up for the day, just to give you an idea of just how much Im willing to promote my internet site.

You may also post lots on blogs and forums which can be connected for your items or services. In the signature line you place a link for your site. In this subtle way you not only develop yet another web page which has a link for your web page, but by participating within the forum or blog you might just have customers there wish to see your web-site and could choose to buy your product or services.

You also want to put your link within your e mail, on your business cards, on your letterhead, and anyplace else you could. Having your personal business enterprise, whether or not on the net or offline is really a method of life, not a nine to 5 job. So make certain that you are able to do whatever it takes to be successful. Because should you usually are not able to operate tougher than you ever have prior to, possessing your own organization just isn't for you personally.

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